I see Bose and Volvo on the same level. Terribly overrated, and bought by people who believe the advertising, without knowing much about the subject.
Volvo's safety "advances" are typically Mercedes patents that Mercedes chooses not to enforce. Beside that, most Japanese cars surpass Volvo's in most areas.
I remember an Audi ad from long ago, with a nondescript car making lots of noise and all kinds of things happening when it hit something. Then comes the Audi that smoothly just goes around the same object.
Look at Volvo resale value - even Bose's is better - there's a message there.
So - I don't want a Volvo with or without Bose, or Bose with or without Volvo.
One final note - all those super-smart people who buy Volvo's and put all the college decals in the back window to impress someone. The fact that they can't see out the back window anymore - doesn't that send anothert message?
Volvo's safety "advances" are typically Mercedes patents that Mercedes chooses not to enforce. Beside that, most Japanese cars surpass Volvo's in most areas.
I remember an Audi ad from long ago, with a nondescript car making lots of noise and all kinds of things happening when it hit something. Then comes the Audi that smoothly just goes around the same object.
Look at Volvo resale value - even Bose's is better - there's a message there.
So - I don't want a Volvo with or without Bose, or Bose with or without Volvo.
One final note - all those super-smart people who buy Volvo's and put all the college decals in the back window to impress someone. The fact that they can't see out the back window anymore - doesn't that send anothert message?