@Rja: You're missing the point. As per your own words, by choosing to cover what they do, TAS is inviting people, potentially LOTS of people, to ignore them.
Part of how I earn my living is via analysis of market segmentation and brand perception. What you call "trivial" I call a "case study" in creating an alienating brand. By understanding the why of factors that lead to market indifference, one can, in theory, avoid some of the mistakes of others.
Granted, VW is proving to be "the definitive" example of brand suicide, but this is an audio forum.
Also, the opposite of "love" isn't "hate," but "indifference." I pretty much ignore TAS because of what they choose to give coverage. If enough people begin to ignore them, they will go away...
Case in point, the best selling audio component of all time was from a company that's no longer around: Dynaco (specifically, the ST70). For a number of reasons, the make became irrelevant, and went away... Having a good perception on how to have that NOT HAPPEN to your clients can do things like pay your mortgage, and finance your HiFi habit. :-)
Part of how I earn my living is via analysis of market segmentation and brand perception. What you call "trivial" I call a "case study" in creating an alienating brand. By understanding the why of factors that lead to market indifference, one can, in theory, avoid some of the mistakes of others.
Granted, VW is proving to be "the definitive" example of brand suicide, but this is an audio forum.
Also, the opposite of "love" isn't "hate," but "indifference." I pretty much ignore TAS because of what they choose to give coverage. If enough people begin to ignore them, they will go away...
Case in point, the best selling audio component of all time was from a company that's no longer around: Dynaco (specifically, the ST70). For a number of reasons, the make became irrelevant, and went away... Having a good perception on how to have that NOT HAPPEN to your clients can do things like pay your mortgage, and finance your HiFi habit. :-)