I find this so strange


The company Fine Sounds that owns Mcintosh, Audio Research, Sonus Faber and other lines have changed their name to House of Mcintosh. This seems strange for a company to do this when they carry other lines. It would be like Chevrolet changing their name to House of Corvettes.
taters
Jea...just saw your post. Still don't understand the high end
profile with the new mass market name.
This is the nature of SO many companies in this business. It's my biggest complaint. I follow a company and their products only to see them bought out or the owner dies and the company goes down hill. So sad.
Lostbears,
Your meaning wasn't clear. What does the name change have to do with Audio Research's latest offerings?
Lostbears,

You are correct. I meant to say World of Mcintosh. Sorry about that.
Lowrider,

Why not just leave it like it was. When you own several company's and change the name to one of the brands that you carry it makes the other brands you have seem less significant. I think this is a terrible marketing move.