I find this so strange

Have you seen the website; it's very high-end with a B&M
store in Soho, NYC.
So can somebody explain the new name to me, it sounds like
just the opposite; a Chinese company selling mass market
goods. Their marketing strategy seems paradoxical.

I know Fine Sounds is based in Italy and China. World of
McIntosh...why not call it Super Terrific Audio?

Jea...just saw your post. Still don't understand the high end
profile with the new mass market name.

This is the nature of SO many companies in this business. It's my biggest complaint. I follow a company and their products only to see them bought out or the owner dies and the company goes down hill. So sad.

Lostbears,
Your meaning wasn't clear. What does the name change have to do with Audio Research's latest offerings?

Lostbears,

You are correct. I meant to say World of Mcintosh. Sorry about that.