Wow .... €50K Headphones ... What next

I didn't think I'll live to see this ... But here it is

http://www.sennheiser-reshapingexcellence.com/en

http://www.cnet.com/news/sennheisers-new-50000-headphone-breaks-the-sound-barrier/#ftag=rss.audiophiliac.ftag

Does this mean there is now permission to raise the tide ?!