I think it's smart marketing. I hope they are successful in bringing in new and younger audiophiles into the hobby. I'm at the Jersey Shore so it's about and hour and and half away for me but I would definitely like to stop in and see what they have going on.
World of Mcintosh Lifestyle space
Fine Sounds that recently changed their name to World of Mcintosh has opened up a lifestyle space to showcase their products in N.Y.C. Some of the lines they carry are Mcintosh, Audio Research and Sonus Faber.
By using this Lifestyle approach to their products do you feel it will alienate some of their traditional customers? Or do you think it will just bring in more customers that would otherwise not have any Involvement with the traditional audio scenario?
By using this Lifestyle approach to their products do you feel it will alienate some of their traditional customers? Or do you think it will just bring in more customers that would otherwise not have any Involvement with the traditional audio scenario?
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- 9 posts total
- 9 posts total