why do people feel the need to buy expensive cable


I have tried expensive cables and one's moderately priced. I would say there were some differences but I can't actually say the expensive cables were better. IMHO I believe a lot of people buy expensive cables because they don't actual trust their ears and are afraid of making a mistake. They figure the expensive cables are better for the fact they cost more. If you have a difference of opinion or share the same thoughts, I would like to hear about it.
taters
John (Jmcgrogan2), thanks for your kind comment a few posts back. I always value your opinions, which combine a balanced perspective with what I know to be very extensive experience encompassing a broad range of price points.

Best regards,
-- Al
The "placebo effect" is real yet completely ignored...i.e.. "if it is supposed to sound better, it will."


...and if you believe it shouldn’t sound better it won’t.
I would like to add to this discussion the president of audio manufacturer Bryston James Tanners post over on Audicircle if i may 

Here are my thoughts on cables - wrote this a number of years ago but as far as I know the physics have not changed.


"GETTING WIRED

 
There is not a day that goes by where I do not get asked what cable Bryston recommends with our amplifiers. Hopefully the following will assist you in weeding through some of these complex issues. 

Part of the problem is that there is an awful lot of marketing going on and not much science in some cases. The ‘elaborate packaging’ of these interconnects and speaker cables may make you feel warm and fussy but the electrical characteristics are still the primary issue of concern. Simply stated the geometry (where the plus is relative to the minus) of a cable determines the inter-relationship between the measured performance of a specific cable. These measured performance criteria are called the ‘Primary Constants’. They are R–resistance, L–inductance, C–shunt capacitance and G–shunt conductance. You can play around with all types of exotic packaging and add-on appendages you like but ultimately the measured performance (primary constants) tell the tale.

Bryston does not think cables should be 'voiced' to sound a specific way. The best cable is NO cable at all so we contend that the best cable is the cable that changes the signal the least. 

COAX INTERCONNECT CABLES:
An analogue Preamp/Amplifier connection is a ‘high impedance interface’ therefore; you are looking for low measured Capacitance. An interconnect cable acts like a capacitor in the signal path so the better that capacitor the better the interconnect. We use an interconnect wire with (very low capacitance) and the RCA connectors are made for us in Switzerland. The RCA cables ‘make and break ground’ first and last when connecting and disconnecting. This prevents ugly pops and bangs from going through your system with the possible negative results.

XLR INTERCONNECT CABLES:

The XLR cables we use are also very low in capacitance. Actually the XLR cable we are currently using is in fact low noise balanced microphone cable with 100% shield coverage against RF. The advantage of Balanced XLR cables is that they have a noise canceling effect know as ‘common mode noise reduction’. This helps prevent noise and hum from affecting your system. With today’s complexity of audio and video surround systems this is a big plus, so if you ‘got em-use em’.

DIGITAL CABLES:
With ‘Digital’ interconnects things are a lot different. The wavelengths of digital signals are ‘very short’ (same for FM) so the lengths and terminations are much more critical than with the analogue signals previously discussed. When the wavelength of the signal the cable is used for approaches 1/30th of the length of the cable then transmission line effects start to appear and much more attention has to be paid to the connection and termination. If not then reflections and cancellation of data is a real possibility. For instance the AES/EBU digital connection on the back of the Bryston SP3 should be used with a cable having an impedance of 110 ohms. 

VIDEO CABLES:
Video cables also operate at very high frequencies – typically 5-6 MHz for Composite and S-Video and 8-30 MHz for Component Video depending on the scan rate and resolution. So again understanding the wavelengths of the signals and interfaces involved is important. 

SPEAKER CABLES:
The Amplifier/Speaker interface is a ‘low impedance’ connection. Therefore, in a speaker cable you are looking for low ‘self inductance’ (because inductance rolls off the top end) as opposed to ‘low capacitance’ required in the RCA or XLR analogue interconnect. For speaker cables we use a stranded 9 gauge linear crystal copper with ‘Heavily Gold plated’ Spade lugs or Expandable Banana plugs specially made for Bryston. 

A/C POWER CABLES:
When you plug your power cord into the wall outlet you are in 'SERIES' with all the wire on the other side of the wall all the way back to the power source. The small length of power cord from the wall to the amp is insignificant compared to the miles of wire it is connected to. As long as the power cord can deliver the current and voltage required to drive the amplifier to full power it is as good as it can get.

There are 4 basic things to remember about these issues:

1. The connection should be of similar metals (preferably gold) and be airtight. If not airtight it will break down molecularly over time and begin to rectify or produce a diode effect on the signal. 

2. With all the RF floating around today the better the ‘Shield’ on the interconnect the less intrusive the RF will be.

3. The connection between your analogue Source components (Preamplifier, CD Player, Tuner, DVD Player etc.) is a ‘High Impedance’ connection and the interface between your power amplifier and your speakers is a ‘Low Impedance’ connection. So, the requirements are totally different for optimizing these interfaces.

4. Digital and Video cables are much more susceptible to reflection/phase/cancellation problems because of their short wavelengths relative to cable length.

As you can see from the above, no surprise that people hear differences in cables when connected to the variety of equipment in the market today. Given the differences in input and output impedance’s between transistor and tube gear, the lack of understanding of the high impedance and low impedance interfaces, the world of RF, and the digital/video connection issues no wonder we have these differences of opinion. 

RECOMMENDATIONS:
I highly recommend keeping the speaker wires as short as possible and utilizing XLR balanced lines if available. Given the choice of long interconnects and short speaker leads or short interconnects and long speaker leads – choose long interconnects (preferably Balanced) and short speaker leads. With digital and video cables finding out the sending and termination requirements is very important due to the very short wavelengths relative to cable lengths involved. 

The cables Bryston recommends represent a scientific approach to these issues and are the cables we use in all our professional studio installations. All of these cables are available through Bryston’s Website (www.bryston.com) or our dealers if you wish. "



Maybe when people get to a certain point the feeling is the only way to move forward is to spend more.  

Also so remember that no change in sound is better than a real one if the real one is for the worse.  

no doubt one cannot take the human factors out of the equation.  If a hifi plays and there is no one to hear it what does it sound like?  🤔
...the best cable is the cable that changes the signal the least.
I couldn't agree more. So it goes to say that despite protests to the contrary, all cables are not made the same and there are makes that get it right or better than most and it's all system dependent.

Lots of variables here, so in the end, it's your ears that decide what sounds best in your system and to offer advice on what works in your system shouldn't come under fire from others who don't know or appreciate the particulars.

All the best,
Nonoise