What makes an expensive speaker expensive


When one plunks down $10,000 $50,000 and more for a speaker you’re paying for awesome sound, perhaps an elegant or outlandish style, some prestige ... but what makes the price what it is?

Are the materials in a $95,000 set of speakers really that expensive? Or are you paying a designer who has determined he can make more by selling a few at a really high price as compared to a lot at a low price?

And at what point do you stop using price as a gauge to the quality? Would you be surprised to see $30,000 speakers "outperform" $150,000 speakers?

Too much time on my hands today I guess.
128x128jimspov
 You raise an interesting and valid question.  I think basic business economics plays a very large role in determining price, especially when factors like R&D, product development,  and the very small number of potential sales  of ultra premium products are factored in. Top-of-the-line Wilson or Rockport speakers, costing 6 figures,  weren't just imagined and built.  They are the product of years of  development, a team of people,  and a cutting-edge facility.   Imagine if an Apple laptop would only be sold 100 times before the model was discontinued. Diminishing returns is a common theme in the audio world,  and chasing ever higher  performance requires more and more resources, time, and money.  I would be surprised to hear a $30,000 speaker outperform a $150,000 speaker. However, if you narrow that gulf a little bit,  it does hold water.   I would not be surprised to hear a $20,000 speaker outperforming a $40,000 speaker.  At that point it may just be the less expensive speaker is made by a company that made better business decisions, could afford it,  and perhaps sees a higher number of sales to justify it.   Sonus Faber now makes entry level speakers that are sold at Best Buy.  They also make a 6 figure  behemoth.   Wilson, Rockport, and Magico don't make a product under 15 grand.   Perhaps they should! 
To quote from Wiki:

"Adam Smith recognized that commodities may have an exchange-value but may satisfy no use-value, such as diamonds, while a commodity with a very high use-value may have a very low exchange-value, such as water."

But if Magico, et al, started marketing a speaker "under 15 grand", it would be labeled as "entry-level" and thus raise the price of the other products. @emailists is right insofar as the R&D and production put into these high-end products, much like a McLaren car or a Patek Phillipe watch - they are technically advantageous and, when paired with the right equipment, gorgeous sounding.

But for every TAD, Wilson. Magico, and other six-figure speaker, there are 3- and 4-figure speakers that satisfy the listener to the same extent.   
But for every TAD, Wilson. Magico, and other six-figure speaker, there are 3- and 4-figure speakers that satisfy the listener to the same extent.
until they experience TAD, Wilson, Magico ...

Quality of drivers,crossover and cabinet as well as were it is made and markup.