You raise an interesting and valid question. I think basic business economics plays a very large role in determining price, especially when factors like R&D, product development, and the very small number of potential sales of ultra premium products are factored in. Top-of-the-line Wilson or Rockport speakers, costing 6 figures, weren't just imagined and built. They are the product of years of development, a team of people, and a cutting-edge facility. Imagine if an Apple laptop would only be sold 100 times before the model was discontinued. Diminishing returns is a common theme in the audio world, and chasing ever higher performance requires more and more resources, time, and money. I would be surprised to hear a $30,000 speaker outperform a $150,000 speaker. However, if you narrow that gulf a little bit, it does hold water. I would not be surprised to hear a $20,000 speaker outperforming a $40,000 speaker. At that point it may just be the less expensive speaker is made by a company that made better business decisions, could afford it, and perhaps sees a higher number of sales to justify it. Sonus Faber now makes entry level speakers that are sold at Best Buy. They also make a 6 figure behemoth. Wilson, Rockport, and Magico don't make a product under 15 grand. Perhaps they should!
What makes an expensive speaker expensive
When one plunks down $10,000 $50,000 and more for a speaker you’re paying for awesome sound, perhaps an elegant or outlandish style, some prestige ... but what makes the price what it is?
Are the materials in a $95,000 set of speakers really that expensive? Or are you paying a designer who has determined he can make more by selling a few at a really high price as compared to a lot at a low price?
And at what point do you stop using price as a gauge to the quality? Would you be surprised to see $30,000 speakers "outperform" $150,000 speakers?
Too much time on my hands today I guess.
Are the materials in a $95,000 set of speakers really that expensive? Or are you paying a designer who has determined he can make more by selling a few at a really high price as compared to a lot at a low price?
And at what point do you stop using price as a gauge to the quality? Would you be surprised to see $30,000 speakers "outperform" $150,000 speakers?
Too much time on my hands today I guess.
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- 170 posts total
- 170 posts total