Wilson Audio Haters


I've always wondered why there are so many people out there, that more than any other speaker manufacturer, really hate the Wilson line. I own Maxx 2's and also a pair of Watt Puppys. They are IMHO quite wonderful.

Why does Wilson get so much thrashing?

crazyeddy
The respect that Wilson receives from the audio press is clearly a conspiracy between writers at Stereophile, The Absolute Sound, HiFi+, HiFi News and Record Review, Analogplanet, The Audio Beat and others. I think the editors of those publications all get together at a remote location and agree that Wilson speakers of all stripes have to consistently win awards, or one of them might be "left out" and lose its audiophile publication club status.
Don’t they know that the alleged composite x and s material that Dave uses are gimmicks so that he can put Ferrari paint on the enclosure and sell cheap paper (pulp composite) drivers and silk dome tweeters for outrageous prices? Doesn’t Dave know that to be considered a bespoke speaker company one has to use ceramic or aluminum drivers, beryllium tweeters or diamond encrusted versions (oh, he tested both types but they did not work for him) to be deemed great speakers? After all, those are all faster drivers with no downside. (No knock on companies that employ exotic materials in their drivers. Some of those indeed are great speakers.) But a great loudspeaker consists of infinitely more than that. It’s all in the implementation.
The most important product produced by the speaker is the sound it generates. Is it natural? Is it accurate? Does it produce real sounding dynamic contrasts? etc. Many manufacturers still believe that, on balance, some of the more traditional materials still work better together than exotics. Some are bespoke speaker companies. Wilson is one of them.
I believe Wilson will always be a perfect target for those who think they know how to design a great sounding speaker. (You’ve got to be kidding me, the midrange in inverted acoustic polarity and the woofer in positive?-- this just can’t be done well.) But for those of us who agree with the likes of John Atkinson who wrote that if he could retire tomorrow, he would purchase a pair of Alexias to listen to for the rest of his years --well, we just don’t understand.
But Bo knows. But that’s only Bo Jackson.
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I wouldn't call it a conspiracy so much as a self-fulfilling prophecy.  Place full page ads every month and who knows what other benefits you give the reviewers and it's easy to imagine that all the reviews turn one way.

The last time I picked up a TAS it had a review for the Wilson bookshelf and it looked and read like a glossy brochure. Multilple full-page, full-color pictures did not come cheaply.

But like anything else, buy what you like. If you like Wilson then that's the place you should spend your money.

Best,


E
Erik,

Heavy advertising is true for most of the big names in hi-fi gear - Wilson is just normal. Very few companies refuse to advertise (ATC for example). For sure if you don’t advertise in magazines then you will not be reviewed as often and sales are by word of mouth. After all the audio rags are in business to make a profit by promoting stuff. Few companies have products that are so good that they don't need to run ads and even those that don't run ads need to demo their latest products at the big Audio product shows (which is self promotion).