Wilson Audio Haters

+1 gpgr4blu

I wouldn't call it a conspiracy so much as a self-fulfilling prophecy.  Place full page ads every month and who knows what other benefits you give the reviewers and it's easy to imagine that all the reviews turn one way.

The last time I picked up a TAS it had a review for the Wilson bookshelf and it looked and read like a glossy brochure. Multilple full-page, full-color pictures did not come cheaply.

But like anything else, buy what you like. If you like Wilson then that's the place you should spend your money.

Best,


E

Erik,

Heavy advertising is true for most of the big names in hi-fi gear - Wilson is just normal. Very few companies refuse to advertise (ATC for example). For sure if you don’t advertise in magazines then you will not be reviewed as often and sales are by word of mouth. After all the audio rags are in business to make a profit by promoting stuff. Few companies have products that are so good that they don't need to run ads and even those that don't run ads need to demo their latest products at the big Audio product shows (which is self promotion).

Advertising is no problem, because this is a free choice for each company to use or not.

But.....the problems occurs when personal benefit colours the real truth about a review. The magazines know they do it like the manufacturers who pay for it know it.

They both need to look further. I know this is not the easiest way. But I can garantee that this is the only way when you want the audio market to be healty and still interested for customers over 10 years and later.

Personal benefit is based on greed. This is short time policy and cost the least energy. There is still time to learn and do it better.

Each single person can change it when they want to. So it is up to you!