it is all ones and zeros and either thy arrive or they don’t
Dyna you definitely jumped the shark a bit here when it comes to digital sound. There is more to it than that. The right ones need to arrive at the right time. Also the ones and zeros must be represented accurately (ones be ones and zeros zeros and not loose too many, ideally none along the way). Nearby sources of noise and other parameters are real issues to consider. Some do it better than others. Also it is not always done exactly the same way. Good news is excellent performing digital wires (and digital audio gear in general) need not cost a fortune but probably a good idea to avoid poorly made products and be aware that wires are often still subject to significant noise and resulting "distortion".
Of course like with all things there are good value products and others that do not offer as good value for most.
However, value is largely a personal judgement. If someone thinks something sounds or is better the value exists for them. The question is how many see the value in any particular product.
Also it is usually the case that the best made products tend to cost more. How much that matters.......well like most things it all depends.
Not quite so cut and dry...
Having said all that I tweak most anything that needs it but with digital cables specifically I buy good quality wires from reputable sources and have yet to have a reason to doubt my digital wires. I do not think I have any costing more than $20 or so.