Randy, I'm not sure what you're trying to say.. are you suggesting all cables are placebo?
Here's my perspective: I came into cables expecting nothing. I had read enough about fancy cables to feel the need to disprove their efficacy to myself. Despite this perspective, I found my first use of non stock cables to be ear opening, despite what I was expecting and hoping to prove to myself.
So don't think all of us cable proponents are nothing but fools brainwashed by cable company hype. Some of us, many of us even, came around reluctantly to cables. So, please either come out and say what you mean, or just move along. I don't understand why some people are insulted or angry that other people are into after market cables.. I know some of the prices are stupid. But there are inexpensive and DIY options, so just slamming all cables because some are outrageously priced shows a lack of subtlety in thinking.
Out of curiosity, what types of cabling have you tried?