I am going the Atmos route. I have had people tell me that there is not a big difference and others that swear it is astounding. The common thread is that it has to be dome right. And obviously the material has to be encoded for it to be at it’s best, but more and more of it is coming out.
Where I heard it, I could not tell a big difference from just good surround, but I spoke to one of the other sales people from the facility and they told me that he spoke to the guy that gave me the demo and it was not done right. Not sure exactly why, but he invited me to go back when he was there and he would set it up for Atmos listening for me. I never got back there, but am going to try to get there before I get my speakers.
I am looking forward to trying it.