Tekton Double Impact & Comb Filtering

hifiman5:

Think that Eric's business model can be explained by considering the broad changes that have taken place in the cultural/musical/audio fields since the 1980s.

At this time there was a major shift in preference to visual over musical interest. All musical-related fields saw a downturn that affected certain areas first -- professionals in the field and retail establishments. At first, the tendency was for these areas to go high end -- there is still a small market for aficionados and these can be mined for a certain amount of time. Thus Fazioli pianos and Wilson speakers thrived.

The downturn has continued, however, and now it is impossible to find a grand piano dealer in most towns and hard-copy music and audio stores have gone the way of the dinosaur (yes, I know there are Best Buy stores but you know what they offer).

So, in this environment, Eric must offer a "budget" equivalent to high-end products at a fraction of the cost -- to attract new buyers who want the best but cannot (or will not) pay $30k.

This is exactly what he has done -- using the techniques described above. Here's my advice -- get your speakers from him ASAP as it will be difficult for Eric to justify the tremendous tensions and energy required for his business model over any length of time.

BTW, as a lifelong music historian, I can suggest that cultural shifts tend to move back towards musical preference in the mid parts of the century. SO, wait another 30 years or so and the broad picture might improve (LOL).

So, in this environment, Eric must offer a "budget" equivalent to high-end products at a fraction of the cost -- to attract new buyers who want the best but cannot (or will not) pay $30k.