Thiel Owners

Good point prof perhaps a name change would have been better for the future.  However, my bet is they were hoping for some residuals versus behaving more like a start-up.  Now they have to figure out how to bring new consumers in, especially milleniuls.    No clue how thats going to play.

Either way the Thiel we know and love is totally gone.  They are just waiting for legacy brands and their consumers to fade away. 

The new CEO makes 5 in 4 years. Apparently the focus will be on the Aurora lifestyle speakers. An upscale Bose. Go to Strata.Gee,Com and type in thiel where you can get a in depth interview w/the new CEO. I think the theme song they should stream over the new lifestyle speakers is Taps. 

Oh man, that interview with the new CEO!

She kept talking about how the company had to remember they are a "speaker company" and that was their identity.  Said it numerous times.
But when it comes to speakers what does she say?  Aside from a pair of me-too little lifestyle wireless speakers, THEY AREN'T DESIGNING ANY MORE SPEAKERS!   In fact, they aren't even manufacturing speakers...except if someone specifically asks they'll build an old legacy model.

A more contradictory, self-undermining interview I've rarely seen.

The company looks now exactly what you'd think it would look like if someone with no knowledge or interest in speakers took it over.  It's just taking the name and making it into an entirely new business, reflecting the lack of audio interest in the CEO (and whoever else is involved).

Yuck.

I wonder how long they will keep Rob and supporting the actual Legacy Speakers? How long has Rob been with Thiel? How old is he? Maybe thinking about retirement himself ? Those who have Legacy Thiels that are in great shape and sound great need to consider these thoughts. Will Thiel actually make Legacy models on "Special Order"  and at what costs? For how long?

As my 3.5s kept losing Midrange Drivers and Tweeters and Kathy finally said my warranty was up ; I decided to move on. With the current leadership at Thiel, My doubts would grow more concerned.

Best to All

There is not whole lot to say about a new management who prioritizes wireless lifestyle speakers, merchandise over their legacy speakers.

https://thielaudio.co/shop

Here is the kicker, the baseball cap has following description,

"Made of 100% Cotton. This baseball cap features Thiel Audio's logo embroidered on front, "Est. 1977" embroidered on the side and an antique brass buckle closure on the back for adjustable sizing"

And TT1 - $7000 speaker has no description at all 😳

Very unfortunate turn of events for once so highly revered company.