Wrong title; I suggest:
When Sonics Are Not the Object -- You Buy Bose!
When Sonics Are Not the Object -- You Buy Bose!
When Money Is No Object -- You Buy Bose?
I saw this on the check out line at the supermarket. The pit living room is the cover shot for this month's Dwell magazine. There are many things I like about the house, not that I would make the same choices, but it's a nice look. The integration of the building and the terrain is marvelous. However, the Bose 901s and how they're positioned with all that glass just made me laugh. Did a designer do that to them as a joke?
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About 15 years ago, I attended an executive seminar on a "new way" to seamlessly integrate marketing/branding with product development in a long-term enterprise strategy. The facilitator used the Bose team’s previously completed "strategically-integrated marketing/product development plan" as an example of how to master the exercise at hand. The first seminar exercise was to produce a list of attributes and order them from 1 to 10 according to importance to the strategy. The Bose team’s list had #1 "Brand Perception" and #2 "Market Appeal". "Sound Quality" was #7 out of the 10. Perfectly executed strategy, don’t you think? Dave |
I had the 901’s back in the mid 80s. There were very innovative for the time, although the speakers I have today are much better indeed. While I agree with the idea “ Bose success was very much because of marketing success” in all fairness Omar Bose was a very good engineer. I think he put much of his money into the design of a very progressive automobile suspension system that, I believe, was never used in the commercially available market. https://m.youtube.com/watch?v=3KPYIaks1UY |
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