@willemj
+1 Absolutely. When a user reports a problem with their sound and an audible change happening with a change of wire. Instead of the dealer or salesman saying "Hang on, your high end gear is supposed to work properly and reliably with a variety of wires and it should not make a difference." The dealer or salesman turns it into an opportunity "obviously your equipment is so resolving you need to try these $1000 wires" or alternatively if the salesman sold the equipment originally for an astronomical price, "oh this is normal, you need to listen for at least 600 hours to break in"
In some ways this industry is like the way some celebrities are addicted to plastic surgery - constant tweaks until it all ends up in a horrorshow mess and a totally alien lifeless face.
+1 Absolutely. When a user reports a problem with their sound and an audible change happening with a change of wire. Instead of the dealer or salesman saying "Hang on, your high end gear is supposed to work properly and reliably with a variety of wires and it should not make a difference." The dealer or salesman turns it into an opportunity "obviously your equipment is so resolving you need to try these $1000 wires" or alternatively if the salesman sold the equipment originally for an astronomical price, "oh this is normal, you need to listen for at least 600 hours to break in"
In some ways this industry is like the way some celebrities are addicted to plastic surgery - constant tweaks until it all ends up in a horrorshow mess and a totally alien lifeless face.