Horn based loudspeakers why the controversy?

Kosst BSC made simple (and why it may be important to you)  http://www.salksound.com/wp/?p=42

Does the "cold hard evidence of measurement" actually have anything to do with personal taste in musical tone? Measurements and personal comprehension anomalies aren't completely mutually exclusive, but aren't matching either. If horn loaded speakers are made well, the phase plugs and throat shape, etc., will provide efficiency and projection and that's about it as far as generalizations go since they're not otherwise the same thing (different designs simply sound different)…many modern speakers have moderate "horn loading" recessions around tweeters to make them more efficient, and although generally aren't considered horns per se, certainly do the same thing. Once them pesky high frequencies get released who knows where they go? As long as they get to my earballs somehow I'm fine.

I suppose " he is " repeating himself............if I liked him, I would invite him over to listen, and, to finally, shut him up.........