I’m actually referring to the wire itself which, in the case of power cords, is thin stranded wire. When I speak of directionality I am almost always referring to the metal conductor, not the plugs or the shielding. If a cable has shielding that’s directional then there are two types of directionality involved. The shield and the metal conductor. When I say Audioquest controls directionality of their cables and power cords I’m referring to controlling the direction of the conductors during the manufacturing process rather than having it be random.