There are things one can do to "treat" a room that is compatible with normal room decor. As Shadorne mentioned, start with a thick carpet, or at least a large rug. This will reduce the slap echo of sound bouncing back and forth between the ceiling and the floor. If you have a lot of bare walls, put a decorative wall hanging or oriental carpet on the walls. Book cases or anything else along the wall will also act to break up reflections.
Listening in the nearfield also helps to reduce the effect of the room because a higher percentage of the sound you hear will be coming directly from the speaker. This requires that the speaker be reasonably balanced for such listening (speakers sound much brighter when listening close up, so not too bright speakers will help).
The use of tall dipole speakers is also a good idea if you can meet the requirement of locating the speaker well off the back wall (about 4 feet or more is needed). The height of such speakers means they do not radiate as much energy upward, and because they are dipoles, the front and back signals are out of phase and tend to cancel at the sides; the sound is more concentrated within the area between the speakers.
In rooms that are really challenging, and where placement options are limited, a speaker designed to be very flexible in placement can be a big plus. For example, I've heard Gradient Revolutions used in some really difficult situations and they sounded quite good.
No matter how bad a room seems to be, there are usually setups that will work. The challenge is finding them. It can take quite a bit of experimentation and patience to find the right spot. This is particularly the case because moving one speaker one inch can make a big difference if the speaker is sitting in or near a node (a place where major reflections are either reinforcing or cancelling a frequency). I would suggest googling the "Sumiko Method" of speaker setup; it is quite useful with tricky rooms.
Good luck.
Listening in the nearfield also helps to reduce the effect of the room because a higher percentage of the sound you hear will be coming directly from the speaker. This requires that the speaker be reasonably balanced for such listening (speakers sound much brighter when listening close up, so not too bright speakers will help).
The use of tall dipole speakers is also a good idea if you can meet the requirement of locating the speaker well off the back wall (about 4 feet or more is needed). The height of such speakers means they do not radiate as much energy upward, and because they are dipoles, the front and back signals are out of phase and tend to cancel at the sides; the sound is more concentrated within the area between the speakers.
In rooms that are really challenging, and where placement options are limited, a speaker designed to be very flexible in placement can be a big plus. For example, I've heard Gradient Revolutions used in some really difficult situations and they sounded quite good.
No matter how bad a room seems to be, there are usually setups that will work. The challenge is finding them. It can take quite a bit of experimentation and patience to find the right spot. This is particularly the case because moving one speaker one inch can make a big difference if the speaker is sitting in or near a node (a place where major reflections are either reinforcing or cancelling a frequency). I would suggest googling the "Sumiko Method" of speaker setup; it is quite useful with tricky rooms.
Good luck.