What " alternatives " left other than that. Thinking " loud " some things could be stay happening:
maybe to many playing hours in that cartridge that in some way affected the cartridge suspension or stylus tip or both, only for you can be sure re-check all the tonearm/cartridge set up parameters: VTF, VTA, overhang, offset angle, etc, etc., if you have a different platter mat you can try it and see what happens, same with the use of a platter clamp and if you are not using it then try one, could exist a very low bass oscilations developed in the phono stage so browse from somewhere and make a change of phono stage only for testing, you can try too to put some kind of damping material as bluetack between the cartridge top plate and the tonearm headshell, you can damp the SME arm wand with a elastic thread around t in helicoidal way ( in the past Sumiko marketed this kind of trap to damps the arm wands and made it a great improvement always. They used a ligthly elastic material. ).
Could be another reasons that explain such behavior? could be but rigth now those are some things you have to check and see what happen.
I assume that you did not any change in your system/roo but the same as always only that you do not noted before, rigth?
Regards and enjoy the MUSIC NOT DISTORTIONS,
R.
cut off below 10hz? as invictus said that will degrades the cartridge signal and in the other side you do not know at which bass frequency is the problem, seems to me more lower than 10 hz but as you I can't say for sure.