Michael Green,
Unrelated to any real topic so far, but I would second mapman's opinion about the website. It needs some reworking. As a, more or less, not-overly-excited-very-suspicious-observer, I would say that it would rub only already signed-up true believers right way. Of course, those who are firmly against would not be swayed no matter what, but I find that even for those who would approach it with open mind, but still full of suspicion, it does not provide enough of anything substantial to maintain interest. It is easy to dismiss then, even before giving it any chance. That is just my observation and suggestion. It is understandable, though. Many major international companies struggle with their websites, too.
Well, I will not mention laminar flow ever again and now I can see where the problem stemmed from. However, as soon as you can come up with some other name for what you believe the reason is for what you are trying to achieve, change it. It is a sore sight right now and it does not make everything else look good at all. In fact, I have been fairly tolerant all along, but it has been plain silly since I first saw it. There may be more to incorporate to those theories and practice in order to find correct explanation. Laminar flow just would not cut it. That's it, I will leave it to someone else to remind you. Oh, and that "organizing" has to go.