jblselector: You're very correct. Cables do vary in quality and sound characteristics, but beyond a certain level of build quality and material quality lies a sea of craven hype and outright bullsh!t. People often mistake differences for improvements, but usually there's just a give and take set of characteristics based upon your unique setup. I'll say it again, the difference between a well made $300 cable and a $5000 cable are just that-- differences. Confirmation bias usually causes the listener to believe the more expensive model is the winner. There are differences, and you may prefer one over another, but don't kid yourself that that extra $4700 you spent bought you something that's substantially better-- the company that sold you that couple hundred dollars worth of parts soldered together for thousands of dollars is LAUGHING ALL THE WAY TO THE BANK. If you can easily afford the expense and like the way it sounds, then who cares, enjoy! Just don't kid yourself. Beyond a certain level of materials and build quality, it's just marketing hype and your own psyche interacting with each other.