Well... guess I have to jump in the rabbit hole of speaker cables... lol

“Along with green magic markers on CDs and audio bricks is another item called the wire conditioner. The claim is that unused wires do not sound the same as wires that have been used for a period of time. The device supposedly simulates what program material will do for the wire. This is called a break-in period. The thinking is that, like a new pair of shoes that are stiff when first put on, repeated use will make them more pliable and therefore more comfortable. 

It would therefore seem that used speaker wire and used audio and video interconnects would be worth more than the new wire and interconnects simply because they have been used already. There could be a big savings in time and expense by doing conditioning on your own or purchasing the device. Unfortunately, this is just another way of making money. It can be considered as another “quack” remedy machine.”