Personally, I think it's hooey. :)
The silver coating on the copper is barely there, but commands a major premium in price.
Personally, at least for interconnects, I buy pure silver cables and make my own, and stick to pure copper for speakers.
As I've mentioned, I've used silver plated copper in speaker cables. And, with ZERO explanatory theory, it was not better. In fact it was worse. For days, and then finally as good as copper.
I have no model or theory to explain this.