Blue Jeans Cable Sound Good???


When people say Blue Jeans cables sound good.... what are they comparing them to?

Because the pair I just got sound pretty crappy....  compared to AQ King Cobra XLR / Emotiva XLR

Not trying to troll... I'm serious. What are these being compared to? Sounds like a thick layer of distortion hanging over my speakers...
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My experience with SC’s is they are System dependent, the Blue Jeans 10g with locking connectors bested more expensive cables for my system. The 10G took a slight bit of brightness out without sacrificing dispersion or clarity (exactly what I was looking for). I tried cables at the $1000 price point, being Nordost, Transparent and Kimber brands, too much energy/brightness for my liking (based on my components, speakers and room acoustics).. YMMV.
I bought some BJC Belden 5T00UP Speaker Cables and thought they sounded fine in the system I had them in.  Having said that, I don't think I'm very sensitive to cable changes in general. 

I have used MIT "Music Hose", Transparent, Verastarr, Analysis Plus, to name a few.  I don't ever try to A/B them (or any other cables) and rarely notice much difference from one cable to another. 

There have been some cables that were detrimental to the sound of my system, but the BJC's weren't one of those. 
I returned them.... guessing something wrong with cables or it just wasn't a good match for my system.

Search is on for 6m XLR....  thinking AQ Yukon ???

Anyone out there with 6m XLR to sale... ? any brand
It's possible whatever component that's driving the cable is struggling with the long length.Just another aspect to consider....
I use 2.5 meter BJ ics for my sub with no ill effects.