The industry wants to push consumers to a subscription model, and wants to ensure that consumers can not copy streaming content. Pay to play. It is always about the money, never about the consumer. MQA creates additional revenue streams because of licensing rights and may encourage additional hardware purchases to ensure compatibility with MQA content. The primary motivation for MQA is DRM, claims of sonic improvement are secondary, but used to sell the concept.
The real problem is that MQA may represent a marginal at best sonic difference vs non MQA content. Marginal is not enough to convince enough consumers to open their wallets and invest (new hardware, new MQA media) in a new technology. Consumers only respond to paradigm shifts, not incremental change.
78 to LP
Mono to Stereo
Tube to Transistor
LP to Cassette
LP to CD. CD was deemed good enough, and attempts to "improve" it only succeeded at the margins. The masses never embraced SACD/DVD-A.
In other areas: B&W to Color
VHS to DVD
Tube TV to Flat Screen.
Film to Digital Photos
But 3D largely failed, curved screens are difficult to find, and 4K is expensive marketing hype.
Most consumers could care less about Quad, 8 Track, El Cassette, 3D TV, Curved Screens,
DVD -A, SACD, CD-HD and so
on.
Guess which category applies to MQA ? MQA started with hype and a large bandwagon. As pushback developed, and consumers failed to respond, several adopters quietly or abruptly dropped support. Others who were “considering” adoption have stopped issuing progress updates.
If you can hear a positive difference, great. But is the quality of the difference worth your investment of time and money ?