Dealer Discount


Hi all. Just curious - how much is a "reasonable" discount to expect from a local dealer on new, low mid-level audio equipment (say amp in $2500 range or turntable around $1500)? I'm a bit surprised that most, in my area, offer no more than 10% with some refusing to discount at all.

Look forward to your thoughts. Thanks!
gnoworyta
Relationships should have zero to do with at least getting 10% off, unless it’s an extremely hot selling commodity, then the law of supply and demand kicks in and you should expect to pay retail, and in some cases, over retail.  But your average everyday “dealer can get as much inventory the want” stuff, I’d walk if not getting 10% off.  Who cares if they know you, sorry Elizabeth, these days it does not matter, if someone wants to remain in the brick and mortar business they’ll give the average Joe off the street that deal, or get ready for bankruptcy court.
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Thanks for all the comments thus far. I tend to be in agreement with rbstehno. What is so "sacred" about high end audio equipment that it should be exempt from a break in price? Televisions, computers, appliances, cars, lawn equipment, clothing - even groceries: I look for and expect to get some kind of deal. I am in no way suggesting an exorbitant amount - I realize a dealer needs to make money to remain viable. And as far as "service after that sale", I'm not sure what that means. I have purchased a number of items over the years with the same establishment and the one time I did have an issue (with blown speaker tweeters), the dealer charged me full price for the replacements and the time/labor to install them. So what was gained  by my so called relationship? Again, thanks for the replies. Interesting to see other's perspective on this issue. Keep em' coming!
If the dealer allows me to take the item home to try out I don’t mind paying list price. If not ,10% is fine with me! If the dealer does both, that's the icing on the cake!