What is a reasonable discount from MSRP from a local dealer?

More specifically:
  • the type of transaction I am talking about is one-off - not a known customer or promise of repeat business, could just be by phone/website.
  • I am considering new Goldenear Triton One or One.R to replace my Triton 3+

I ask because:
  • Recently I ordered a pair of "used" Klipsch Heresy IVs online for $2,200. New ones were listed at $3,000. Immediately I was contacted and asked if I wanted to 'upgrade' to new for just 10% more! I declined, though I was (naively) surprised that they would knock $600 off the new price without me even asking. What I received appeared to be a brand new; a sequentially numbered, veneer matched pair, drop shipped from the factory. A little old fashioned bait-n-switch. Anyway, they were happy to sell me brand new speakers of a new model that does not appear to be widely discounted at 27% discount, probably because all they need to do is take my order and $$ and pass it on to the factory. Anyway, these have come and gone.
  • I just inquired about some Goldenears that were advertised as 'demos', and was offered instead a brand new pair shipped to me from the factory for 20% off list. Again, just process my credit card and send the order to the factory. Same thing happened when I bought my Triton 3+s, except I was oblivious to what was going on so I paid way more than I needed to.
For now, I would just like to place an order, and not avail myself of all that the local dealer can offer, like auditions and advice and support. So I wonder, does a dealer buy a pair of GE One.R at 50% of MSRP ($6,600)? If so, is $1900 too much to pay for taking an order? Anything important I'm missing? Your feedback appreciated :-)
The marketing of a speaker made in the tens of thousands is a bit different than the marketing of a speaker made in the tens of tens.
dealer cost is anywhere from 40-75% of msrp depending on the product

different manufacturers or importers have may have different or add'l requirements like stocking amounts, marketing dollars spent etc etc
I'm not sure MSRP means anything in the modern market. Though I agree with mc, everyone knows you have to play the game of asking  a ridiculous MSRP and then sell it everyday with at least 20% off and often 1/3 off. 

At 1/3rd off, I would not bother to sell or stock the product.

Far more trouble than it is worth, not enough in it to keep the doors open.


As for discounts, it varies. Seriously. One brand is not the same as the next.

One clue is that the biggest brands, that you see everywhere, in cables especially so..... usually have a big dealer margin.

That’s why the dealer has it on the shelf and in the store - Great margins.

The product is not popular.

The margin is popular.
Why should there be a discount do you go to the butcher and ask for a discount they both have over head but you only spend 10min
there not hours demoing and asking questions 
I remember in the '70s and '80s that 30% off was the norm. Sure, there was a "list price" but NOBODY was charging it. This may have applied only to the mid-fi market (didn't start buying Audio Research until the '90s). These days, nobody gives "standard discounts" unless item is clearance or on-sale.
I always try to buy the one in the showroom. I know it works, it has been mostly broken in and It sounds like I want it to sound allowing for differences in my space and with my equipment which presumably I have already taken into account.  Typically 40%+ off. Cash and carry.😉
20-30% IME. Also call around. Dealer that knows it’s in the bag will likely deal if they know you wanna buy. 
Let me guess, it was Hi Fi Heaven. It’s their ‘tactic’.

I placed an order for a Soundsmith Zephyr with them on-line, a ‘demo’ earlier version. They offered to upgrade me to the new MK III for 10% more, saying the demo was sold-out. I declined, and requested my money returned. They then, within an hour, agreed to sell me the newest Zephyr MKIII, brand new, for the same cost, or $950. $500 less than list. Of course, I took that deal.

As I understand, this is a typical tactic for them, but I have been assured they are a good seller who stand behind their sales. And shipping was swift. I was told the best thing to do is call about what you are interested in, talk to a salesperson, negotiate your best price, and within reason, they will work with you.
To the OP.......Triton Ones were discontinued at least a year ago, doubtful you will find a new pair. As for discoiunts, every dealer is different. I bought 3 pairs of GE speakers from my local GE dealer, Triton Ones and Triton Twos. No discount on either pair. When I bought the Triton References which were $8500.00 at the time, I got 500.00 off only because I pointed out that I spent 16K on speakers from them within 2 years. I knew going in that I wasn’;t getting a discount because they just don’t or have to.

I feel it was worth paying retail to have the speakers delivered and set up in my home at no charge. That was worth more to me than a discount. I also have not seen Triton One R speakers discounted. To the poster that said you would get a 30% discount in the 70’s, it is quite doubtful. I sold audio from 1972 to 1986 and never gave a 30% discount. I gave a 10% discount if you bought a system (Receiver, speakers and turntable) and threw in the speaker wires (16 gauge zip cord) and some cheap interconnects.  The only times I would give a 20  or 30% discount was if I sold the system with our house brand speakers (made by Goodwin in Great Britton).  Usually the speakers had a ficticious retail of $300.00 and I would sell them for $200.00.  We (the dealer) paid about $80.00 a pair for them.
I was in the industry for three decades both as a manufacture and retailer i`m talking about the 70`s, 80`s and 90`s. As a manufacture of high end products we would sell to dealers at 33% less than retail. High End Audio had much less of a mark up than generic Japanese audio at that time, we were approached by a well known Japanese brand during that time with the pitch that we could make a lot of money.....  well yeah as the retail was 500% over wholesale, we declined.

Not sure of the margins today but dealers and manufactures deserve a fair living. It`s up to each individual to determine if something is overpriced or if they are getting a deal or fair price.
I never buy anything without getting at least a 20% Discount. On gear that costs 5 Figures I ask for 25-30%.  Only time that hasnt worked was with small boutique brands for me (Valvet/Bakoon etc)  When there is only 1 dealer/distributor that has a monopoly on the brand they tend to not give breaks to new customers.
LoL... I was just thinking about this the other day.  Theres a well known site that I wonder if they just mark up everything so that they can then lower the price and sell in on sale. Just about everything he sells is on sale and at an enticing discount.  I mean, how can you afford to pass up $3k speakers for $2k...?

This is really quite silly and its a shame that we live in a world where no one wants to pay full price or pay for professional expertise.  Im as guilty as anyone here so Im not pointing fingers

like buying a persian rug or being at a street market in china... haggling, discounts etc etc just part of the game... much of the world operates this way...
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I like getting a deal, who doesn't?   My last purchase was a different scenario,  an anticipated product not yet officially announced  and a generous trade in.  So I paid "list" but got about $500 more than I should have for a trade in ....  either way I was happy to hand over the cash
I used to have 25-30% off on anything i wanted, was a gear swapper, etc.

I now tend to use local dealers and accept a lower discount. Typically i can demo gear at home which I find more valuable. Selling gear is much more costly than it was 20 years ago between Agon, PayPal, and shipping fees. 

Many of these brands give big discounts by marking up the MSRP to begin with - makes audiophiles feel good but it just comes out of resale in the end. I actually prefer the brands that limit discounts which is starting to become more of the norm like watches.