Dealer Discount

@teo_audio,
Someone needs to tell BMW to stop producing the 3 Series cars, so that it will spare their dealers a lot of headache :-) And then they should rely on only 7 and 8 series customer for their bread and butter.
I don't know which BMW dealer you talk to. But 3 Series is their bread and butter.

Disclaimer - I don't own a single BMW. And even though I can, I would rather invest it in my audio system :-)

If you are a good customer dealers will surely support you. Some accommodate trade ins to make your upgrade easier, some give bigger discounts, some give you equipment to try out etc. 

Mat
www.jjaudiosolutions.com

To make the decision to discount by the store a little more real.....


Assume a store has sales of $750k per year... or $300k net to the store assuming a 40% gross margin overall.  From the $300k comes store rent, wages, advertising, returns, financing costs, business taxes, state and federal taxes, etc...maybe resulting in $75k leftover for the owner. 


How how many of us would put up to $1M at risk to earn $100-150k per year?


Personally... I want three things... a store or an internet direct seller that has staying power....second, that they treat me reasonably.... third, that their price to me is in the ballpark of what they sell to others for. 


At the end of the day, this is value which is more important than price.