The SVS Ultra appears to be the first affordable subwoofer with an application that offers needed low frequency crossover related adjustments as well as three customizable memory EQ presets within a single frequency band between 20 and 200Hz.
Velodyne, JL Audio, Vandersteen, Magico, and Von Schweikert, understand the importance of multiple frequency bands of discreet equalization within a higher crossover region without reducing gain and not simply a set point where the subs kick in.
SVS claims (SB16-Ultra Owners Manual page 15), "in some cases, reversing polarity - can be used to fix bass nulls or overly boomy spots in the listening area". While it may have a minor affect reversing polarity simply restores the polarity of the recording which is most noticeable in the bass drum and can vary as often as from track to track. If the listening position is located within a null or mode the sub will require proper physical relocation. With the sub at the listening position you don't actually need to crawl around to locate a rooms modes.
I'd venture subwoofer sales are related to affordability rather than flexible frequency integration. If they've never heard it how would they know what to listen for? After all, almost any sub sounds better than no sub.