How do you rationalize audio upgrades?

Thought this could be a fun topic, especially after a Friday night libation, or two.

I'm going to add a turntable to my audio system. I am listening to different turntables and the amount I consider spending is increasing. $1500 max is now heading towards $2700.

What do you say to yourself to "rationalize" your decision to spend more?

I amortize over time.

You?