Yes and no
if the proper caveats are included.
Yes and Yes
OK the proper caveat would be
"Trust both ears and measurements as they go hand in hand. That’s the way all good audio equipment is made, with good electronic engineering design and hours of testing and measuring, then listening, and if need be, design changes using measurements/test again and listening again."
Any designer that doesn’t do this, I suggest all to give a very wide birth to, as they are snake oil peddlers.
Cheers George