$27,500 for whaaaaaaaaaaaaaaaaaaaat???

We all have selective hearing. Just the moment you have in this life.
The best sounds are in haven, but I am not in a hurry to get there.
Enjoy what you have now, The biggest speakers do not sound best.
An old Russian saying is big house is on rutted foundation.

An old Russian saying is big house is on rutted foundation.

Big house definitely makes for a nice listening space though.

@andy2 ,

"The point here is it’s the market that determines the value of something, not the manufacturer. I mean you can say your product will cost an x-amount, but it will only worth that much if the market decides to pay for that."

Yes, and working out just how the market will react has occupied some of the best minds (admittedly with only limited success) for the past century.

Brand image and marketing both go a very long way to establishing value and prestige. The manufacturer does has some control over these and will readily realise that neither are immune from the benefits of omission or misinformation.

Time will tell whether Daryl Wilson is able to keep all the wheels on the wagon his dad built.

In the meantime when people are willing to pay $27,000 for a loudspeaker paintjob - it tells you more about them than the company willing to provide it.

“Whatever the market will bear” is very different from “the market determines the price.” A box of cereal is $4. Give me a break! The market did not determine that price, trust me, 

So Wilson has figured out how to obtain some more profit for their efforts and people are scandalized... Uhm, take a look at your own system and tell me you've never had someone shake their head at how much you've spent. It's all a matter of degrees folks. Relax. Enjoy the music. :)