In the world of cables, money do not really reflect quality. You can get better sound with $20 than with $2k cables depending on your equipment so you really never know. Obviously placebo will really kick in after you spend a fortune on fancy looking cable, but the fact will remain. I still question myself (being crazy rational freak) why go for high buck cable at all at all??
I guess marketing professionals are able to convince portions of population, but really not me, because I don't invest unless I expect return.