I think teo audio mentions the important point. The pattern of vertical dispersion is generally something like a wide fan, with a 90 degree width and a 10 or 15 degree height. The fan is aimed slightly downward from the tweeter. Imagine a cross section of this pattern that looks like a super narrow triangle, the tip of the triangle is the tweeter, and one of the long sides is parallel to the floor and the other long side is angled down by 10 degrees or 15 degrees from level. So when the speaker is vertically oriented with the tweeter on top, the pattern is just a bit below the tweeter; flip the speaker and the pattern will reverse, it will be ever so slightly upward. So now you need to position yourself slightly above the tweeter. The worst is when you rotate the speaker and set it on its side. Now its a a narrow fan offering 10-15 degrees of width and a very wide vertically, splashing HF on the ceiling and floor. Try it at home, its dramatic how a speaker on its side means that you move just a little bit left or right off axis darn near makes the tweeter almost go away. This is a good demonstration in your house of HF pattern. This works with almost every kind of conventional two way or more cone loudspeaker.
Brad