@mapman I heard an interview with Jeff Joseph on Stereophile's Youtube channel and he said that while he is selling things, with something of a return policy, business is undoubtedly slower. I was even entertaining some Ohm/Walsh speakers, which sound like a good deal -- free shipping. But only free shipping TO me, not free shipping back to them. So, not cheap to try. PS Audio pays the shipping each way, so that's a nice way to really try things without risk.
All that said, it really doesn't take long to rule something out in a store. If I listen to 5 sets of speakers in an hour, I at least narrow it down. The idea of paying and having things shipped to me seems like a good approach -- if I have already narrowed it down, first. But, as you point out, that initial listening experience is SO key.