Speaker cable arrows???

I bought a used pair of Silverline Audio's Conductor cables. Plugged them in 
and was very pleased with the neutral sound I was getting. Bare wire to the 
speakers, and bananas on the amp end. Then I realized that the arrows on 
the cables where pointing towards the amp. OOPS, I reversed the path 
direction, and couldn't hear any difference. Zero.
My preference would be to have the bananas on the amp end.

Can I disobey the arrows, and run the cables effectively backwards?