The XPR amp line was a misstep by Emotiva (besides Carver, Sherbourne and the UMC-1 disaster).
The XPR line was too heavy, needed 20 amp outlets and was obviously done without much in the way of market research. They’d dream up an idea, then get their Chinese partner/factory to build so many at a certain unit price so they could ship them to Franklin and still make their margin.
But most of the time they’d end up deeply discounting them in an attempt to get ‘em out the door. The discounts ate their profits and conditioned their customers to wait for the next sale, a vicious circle.
i think they finally hired someone with a retail background, judging by their smarter moves these days.
The XPR line was too heavy, needed 20 amp outlets and was obviously done without much in the way of market research. They’d dream up an idea, then get their Chinese partner/factory to build so many at a certain unit price so they could ship them to Franklin and still make their margin.
But most of the time they’d end up deeply discounting them in an attempt to get ‘em out the door. The discounts ate their profits and conditioned their customers to wait for the next sale, a vicious circle.
i think they finally hired someone with a retail background, judging by their smarter moves these days.