My original point was to help audiophiles figure out if the direct speaker signal was making it well enough to their seat, without tools. Your question is, literally and figuratively, orthogonal to my own. ;-)Actually its spot on. Speakers radiate in three ways- on axis, off axis (whose response should be smooth) and total room energy. The latter is probably the least understood, and is where many speakers fall flat on their front baffles.
For more on this, here is Dr. Floyd Toole, using Science to show how this works:
https://www.youtube.com/watch?v=zrpUDuUtxPM
The relevant information relating to this topic starts at 23 minutes. Pay attention to the comments about Sound Power. If in a hurry, skip to 31 minutes and you can see that the total energy in the room is the dominant factor but is actually to a large degree a function of the speaker rather than the room!