When I opened my shop in 1974, I learned two things VERY QUICKLY:
1. NEVER ask a customer what he or she does for a living.
2. NEVER judge a customer by his or her appearance.
Made a LOT of money by following these two rules. In those days in South Florida, cash was flowing by the tens of millions--you can check out the history of the area to learn why--and I had LOTS of it flow through my shop. Suitcases brought in by young people wearing cut-offs and nothing else were normal.
(We were the "high-end" shop of the area--Audio Research, Magnepan, Sequerra, Mac, Tandberg, Stellavox, Nakamichi, Linn, B&O, etc. We made some stands and woofer cabs for the Levinson HQD system but his stuff sounded terrible, so we did not carry it.)
Quick story--one of my best-ever (wealthiest) customers lived in a double lower penthouse (only gauche people buy the actual penthouse as it has roof issues as well as plenty of social silliness associated with it), and he had WALLS of museum-level art and a wife who was the twin of Mary Tyler Moore. His business--he made lapel pins and paperweights. More wealth than many of my big-name Palm Beach and Miami Beach customers.
Most interesting--young man who bought a bunch of stuff lived on Hillsboro Mile--look it up--and his dad sold oil well derricks. Who goes to school to learn to sell oil well derricks?
Lots of interesting customers back in the day...
Cheers!
1. NEVER ask a customer what he or she does for a living.
2. NEVER judge a customer by his or her appearance.
Made a LOT of money by following these two rules. In those days in South Florida, cash was flowing by the tens of millions--you can check out the history of the area to learn why--and I had LOTS of it flow through my shop. Suitcases brought in by young people wearing cut-offs and nothing else were normal.
(We were the "high-end" shop of the area--Audio Research, Magnepan, Sequerra, Mac, Tandberg, Stellavox, Nakamichi, Linn, B&O, etc. We made some stands and woofer cabs for the Levinson HQD system but his stuff sounded terrible, so we did not carry it.)
Quick story--one of my best-ever (wealthiest) customers lived in a double lower penthouse (only gauche people buy the actual penthouse as it has roof issues as well as plenty of social silliness associated with it), and he had WALLS of museum-level art and a wife who was the twin of Mary Tyler Moore. His business--he made lapel pins and paperweights. More wealth than many of my big-name Palm Beach and Miami Beach customers.
Most interesting--young man who bought a bunch of stuff lived on Hillsboro Mile--look it up--and his dad sold oil well derricks. Who goes to school to learn to sell oil well derricks?
Lots of interesting customers back in the day...
Cheers!