When suggesting audio components for friends and relatives...

whatjd, no fault of yours. No accounting for what women will do. I have two wonderful daughters and a sexy, smart wife. Women do not like loud music and you just can't teach them how to downshift. 
I paid my way through medical school by installing systems in the houses of very wealthy people. Not one of them was an audiophile and convenience was always an issue. Some of them just wanted to impress their friends. All this was before CDs when high end cassette players ruled. I only once installed a manual turntable. The trick is to understand what your client wants and not to give them what you want. None of these people heard my own system. My reputation for extremely neat workmanship in difficult custom situations was what gave me business. I once put a system in an antique armoire worth $25,000 according to the owner. There is so much excellent equipment available today coming up with a great system would be relatively easy. Very few people would be interested in turntables. Most would be streamers all the way and forget about tubes. 99% of the people out there just want to flip a switch and listen to music. They do not want to mess around with anything. That may be the definition of an audiophile right there, a music lover who wants to screw around with his system.

I have put together systems for friends and family. I ask what their budget is and their goals. I will put together the electronics but for the speakers  I usually have  them listen to 3 or 4 speakers that are within their budget that I think are worthwhile.

Most of my friends and family have little interest beyond Bluetooth convenience and very casual listening. That said, my best friend's son,  and a young guy who used to work for me both showed distinct interests in having systems but didn't really have the budget means. Rather than sell 2 sets of Tyler Acoustic speakers (different models), a Plinius and Arcam integrated amp,  an Arcam and Pioneer Elite cd player, and Kimber cables that I wasn't using I put a system together for each of them and gave them to them gratis . Better to let them enjoy.

facten1, I understand what you mean/feel.

I had a successful business for many years and paid employees well with super benefits, and really enjoyed giving back to the community. One Thanksgiving I provided a traditional meal for 50 homeless people and helped serve it. The person I was dating at the time came with me and seemed to be in a hurry to leave.

I was lucky enough to have success and rather than spend money on me, I tried to be a good employer and citizen of my community. I was awarded a few awards and one was Community Citizen of the Year for the city I lived in. I never hung that, or any other, award in my office or home. What I did that caused people to give me awards was more rewarding than any thing to hang on the wall.

1) Most non-audiophiles just want background music.
2) Many do not want to see the equipment, or if they do it must be super-cool.
If they’re good friends, you may know their music tastes. Try to get a gander at their music collection.
When I was in the biz, I would 80% sure put them into a B&O system. Don’t know much about them now. It’s a much bigger company now, I think, but they were problem free and great for dinner music and beyond.