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The survival of the fittest.

I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58
steve59's avatar
Ag insider logo xs@2x
steve59
1,786 posts
 
marketing is king, being loose with review samples, the few rags we rely on need advertising to survive so when they don’t like a product that spends what can they do? Lie? Maybe just don’t review them or gloss over the negatives and focus on the parts they like, blame poor performance on associated equipment etc.

success comes from becoming a household name 
twoleftears's avatar
twoleftears
5,318 posts
 
The survival of the pushiest.
djones51
4,947 posts
 
If sound were paramount active Studio monitors would be fancied up to look nice so the significant other doesn't have a cow.
simao's avatar
simao
1,836 posts
 
I think the OP may be overlooking what @mapman suggested about good speaker manufacturers chugging along despite a lack of major marketing. Ohm, Decware, Spatial, Reference 3A, and other small manufacturerers have lasted for decades because of loyal fan bases for well made products. Marketing has nothing to do with it. 
patrickdowns's avatar
patrickdowns
515 posts
 
@kenjit

Are you just a troll? This is absurd.
It's all marketing obviously. What else is there? There are no measurements to prove performance so it's all just word of mouth and reviews. Do not buy high end speakers.


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