The survival of the fittest.
High end survives over time by establishing a loyal customer base. Magnepan is one of those companies. No one ever made money by selling one to a customer. That is true for speakers as well as electronics. Tektron seems to be getting a following, time will tell. Marketing has value, but quality and value is what makes repeat business. |
@simao I remember OHM advertisements in late 70's. They also had a lot of positive reviews. Once company product is known and respected it likely doesn't need much advertising. On the other hand it puzzles me that they are able to operate direct only. Perhaps quality/price ratio and friendly policies, like 120 days trial or 5 years warranty, are attractive enough. As for Hyperions - one reviewer liked them more than Wilson Puppy (for less than 1/4 $$$) http://hyperion.droppages.com/Images/Hear%20the%20Hype_low_res.pdf |
One other very unique aspect of Ohm that helps I suspect is the patented, totally unique design and performance aspect of the Walsh products. That clearly differentiates the products from others. It helps to have something unique of value to offer. There is nothing else out there I know of that can easily replace a pair of Ohm Walsh speakers at any price. |
