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The survival of the fittest.

I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58
simao's avatar
simao
1,819 posts
 
So, question: How does someone like Atma-Sphere continue operating? I mean, what broad marketing does he have to account for his continuing sales?
@kijanki I wasn't aware that Ohm had those ads back then. That probably accounted for their launchpad.

audioguy85's avatar
audioguy85
2,018 posts
 
I'll add Tannoy to that list of enduring brands, both Tannoy and wharfedale are the oldest speaker companies still going today. All I can say about Tekton, you only need one properly performing and designed tweeter with a superior crossover to the midrange driver to effectively have a great sound result. 
mapman's avatar
mapman
22,198 posts
 
Atmasphere also offers products with unique design and performance that offers good value compared to many. He also seems to have a very good rap for customer service.

Tekton’s strong point is offering good value products that are generally more tube amp friendly than most.   A nice niche!
mapman's avatar
mapman
22,198 posts
 
One other thing with Ohm is other than being located in NYC, there is nothing fancy or pretentious about their operation....very blue collar/nuts and bolts. I suspect they do a very good job of keeping the overhead low.
havocman
350 posts
 
Another great company that's been around for 47 years is Monitor Audio. And I believe the reason why is because they're always pushing the envelope improving technology and striving to make their speakers sound more natural. That's what separates the good from the bad or the mediocre I believe they're always pushing to make things sound more real.
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