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The survival of the fittest.

I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58
mapman's avatar
mapman
22,389 posts
 
One other thing with Ohm is other than being located in NYC, there is nothing fancy or pretentious about their operation....very blue collar/nuts and bolts. I suspect they do a very good job of keeping the overhead low.
havocman
350 posts
 
Another great company that's been around for 47 years is Monitor Audio. And I believe the reason why is because they're always pushing the envelope improving technology and striving to make their speakers sound more natural. That's what separates the good from the bad or the mediocre I believe they're always pushing to make things sound more real.
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kijanki's avatar
kijanki
4,432 posts
 
@simao   I found this:  https://www.ecrater.com/p/8977442/ohm-i-speaker-ad-rare-articleomnidirectional?gps=1&id=10239874...
mahgister's avatar
mahgister
13,193 posts
 
I will add Sansui.... Even today their old amplifier had a good resale value....Quality of design and market timing which is a more appropriate designation than "luck"...

Timing explain much in the ascent and descent of companies....

Then quality/pricing and timing are for me the 2 main factors in all histories...
wolf_garcia
6,723 posts
 
"Marketing- no discernable marketing"...Tekton has had full page adds in Stereophile and the Absolute Sound every month for years...I think that's called marketing.
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