The great deal of overwhelmed positivity over these cables is a red flag to me. Use of extreme hyperbole over cables is concerning.
The fact is I discovered Audio Envy a few years ago in the market floor of an audio show, I forget which...possibly AXPONA? The low price of these modest, lightweight cables lured me over. I chatted with the owner for a bit. Thought what the hell, sounds like it would be a great phono interconnect and bought a set. When I put them in the system I don’t recall them wowing me, blowing my socks off, being a revelation, game-changer, "transparent" (as if there is any other kind) or anything of the like. I didn’t think they were bad. Since they seemed like a cheap, safe bet I got another set and a power cable too.
This thread has inspired me to critically test these cables. If this is social media marketing campaign they’re going to be sorry for drawing my attention. But if the hype is true than I’ll be added to the choir.