A facility with 75+ editing rooms is a pretty serious operation. So I looked you up based simply on the information in this thread and found you at Pixar, which would make sense.
As to whether your are "real" or a shill, I would think you could work out an endorsement deal (with your company's blessing) if your aim was simply to hock this company's product.
I've always found home theatre and "purist audio" (for lack of a better word) to be two completely different things. Ideally, in theory, one system should be able to do both, but my experience, at least in the home has been contrariwise.
I grew up and learned to listen on electrostats (Quad 57's) which I still own and use in a second system (having been refurbished a couple years ago). And, use horns with quite a few woofers in the main system to accomplish what the Quads cannot-- deep bass as well as that dynamic "jump" factor, but understand the drawbacks of both types of design pretty well.
What kind of amplifier are you going to use with these, and out of curiosity, is there dead space requirement beyond normal construction for in wall use of these? Planars, like stats, have a bi-polar characteristic, do they not? And require some distance from the wall behind them?
I sometimes post here, and sometimes I don't. But, welcome in any case. I spent a fair amount of time in studios back in the day---not sound for film but some pretty big facilities, and man, that "thwack" that you could achieve with those big-assed JBL or Westlake type monitors was impressive if not a little fatiguing.
Good luck with your construction and enjoy your new speakers.
Bill Hart