There is, it is called "The audio lifestyle". This was big a few years ago. Audio Research when it was owned by McIntosh push this among other brands. I remember an Audio Research Rep telling me it was not about audiophiles anymore. It was about living the audio lifestyle. I told my Audio Research dealer (a good friend), I was too old for another lifestyle. I was just in it for the music.
I am glad to say that it looks like Audio Research has gotten back to the family philosophy. Not just trying to sell new gear but servicing the old stuff as well.