Why do you Pick a Certain Speaker producer?

Inna...when my wife died a few years ago, I needed a present and bought the big B&W's because of their looks, and secondarily because of their reputation. I really should have listened to them at the store, because after trying many things to make them right, they never sounded like music. They are gone now, and so is a lot of money.

sound is first in my book as well. however...i will never buy a speaker i hate the look of or seems cheaply made.

#1-sound quality
#2-quality of build
#3-looks good
......

#27??....brand (couldn't care less really)

Looks, this includes size
Brand, because there are a kazillion speaker makes and I will never get to hear more than one or two.
I pick a brand, read every review I can find, and buy until they disappoint.
Currently POLK scores well in looks, performance, and value. It is the PERFECT speaker for me and my situation. If the reviews are killer, I will buy the Lsi M 707's.

1- It must sound great with my amps

2- Like Peterayre my room is not dedicated so the speakers must fit the room and look good.

3- Actually this should be #1-They must fit the budget

In another thread I called speakers "female" and amps "male". Maybe I was right after all.
Cheaply made no. On the other hand, when I see speakers that look like a very nice furniture, have four drivers and cost only $3k, I would most likely steer clear of them. I would prefer two drivers and well-built speakers that look okay not like a very nice furniture. If, however, we are talking $30k speakers, everything should be great; it's a lot of money. But still I would always try to guess where most of the money and effort went. In other words, I would want to "make a contact" with the designer.